Facebook Page Legals?
One of the most commonly asked questions I get from business owners is whether or not you still need legals if you’re only using Facebook to run your business. Watch the video below for the answer, and how to navigate this issue as a start-up entrepreneur.
Many businesses start out by having online presence as a Facebook page only and without a website.
I started out the same way. It took me months before I had a website for my business.
Regardless of where your business is represented online, you are still carrying out transactions. You are offering services or goods, people are paying you, so there are transactions occurring. Which means that you still have obligations you need to fill regarding those products and services.
You are also building relationships with people.
Facebook allows you to add information to your page that relates to your products or services you are offering. This information is useful for your clients but it doesn’t educate them on how to work with you.
There are however a few things you can do to fill that gap.
You can pin a post to the top of your page that contains that information.
You can also fill in as much of the details that Facebook is asking you for such as working hours and contact details, people on your team and the like.
It’s a start but it’s not really enough.
When someone contacts you to engage you, they will more than likely be sharing information with you. You need to be clear that information you’re sharing with them via your messages on your page does not constitute a client session, for example, if you’re a consultant business.
Payment arrangements, cancellation and rescheduling policies, complaint handling are all aspects of business you need to have covered even if you only operate your business exclusively from a Facebook page.
Running a business from a Facebook page has the same implications as running a business via a website. People still have the right to know what they are buying, what is expected of them and what they can expect from you.
You can educate your clients about how you work and what your processes are, what they need to do, what you need to do and you can do that in various ways.
Making your terms and conditions easily accessible is for your benefit. You can have them in a PDF document, upload them to your website even.
If you are selling your products on Etsy or eBay for example, you will still need to have terms and conditions to represent the transaction.