Blogging is fun AND it’s a key marketing tool for businesses.
Well written blog posts reinforce your messaging and branding, educate and provide value for your audience, and can be an income stream.
The difference between expert advice and personal experience
How a blog disclaimer can protect you
A disclaimer doesn’t stop someone from suing you.
Tips on ensuring your blog disclaimers are clear and relevant:
Own the culture of your blog post.
Describe the nature of the information you provide on your blog. Unlike a website, blog content is dynamic and conversational and can include advice and opinions that relate to personal experience and may not always be referenced to a credible source. It helps for you to describe the nature and context your blog – what kind of content are you covering and why.
Deal with opinions specifically.
If your blog post contains your opinions, someone else’s opinion, or an organisation’s opinion that you may be affiliated with, then ensure that your disclaimer clearly states that:
a) your opinion is YOUR opinion only
b) you do not endorse the opinion of third parties (unless you specifically do so)
c) that your views are not necessarily the opinion of XYZ organisation that you may be affiliated with.
Errors and mistakes.
Point out that these may occur despite all care to ensure the accuracy of the content of your blog.
Purpose of the information on your blog.
Ensure that you state clearly the purpose of the information – i.e. information, entertainment, etc., and that such information should not be confused with medical, legal, or financial advice.
Are you a “Professional?”
Are you professionally qualified in the industry or sector topic you are blogging about? If not, then you need to state that you are not a qualified medical, health, finance, or legal professional, etc. This is so your readers are clear that you are not a professional and your opinions and advice should not be substituted for individual professional advice.
Are you an “Expert?”
If you are an expert in your field or the niche topic you are blogging about, elaborate on your ‘expert” status and explain to what extent you are able to stand by your advice and opinions. However, it is is still important to explain that the advice you provide as an expert in your field is nonetheless, general information and advice only and not professional medical, health, legal or financial advice.
It is advisable to include a statement that reserves your rights to shift or change the focus, content and nature of your blog at any time.